It’s every business owner’s worst electronic nightmare. After years of carefully crafting an online presence, cultivating a following and updating your outlets with relevant, original content, you wake one morning to an email from a friend (or worse, prospective client) with a snide remark about an article, website, Facebook post or blog that has infiltrated the first page of an organic Google search for you.
Maybe it’s even above the fold. Maybe it’s even the FIRST (gasp!) result in a search for you or your company. Maybe it’s even TRENDING on Reddit! Maybe your aunt has already seen it and called your MOTHER!
Ok, you get the picture. The voodoo that is the Google search algorithm compendium can be a great friend to the business owner. Though overnight it can become his/her worst enemy, replacing years of hard work to achieve good organic search results. In my case, all that work was replaced with articles about an underwear model turned historical document thief. Really, can’t make this stuff up.
And a crappy underwear model thief at that! Seriously, this guy sucks at stealing stuff. And really, he wasn’t the true thief… more like a gullible patsy who volunteered to actually commit the crime(s).
I’m of course referring to my doppelganger (in name only, as you can see from the photo of him I have much better hair), Jason Savedoff, accomplice of Barry Landau, the presidential document thief convicted of stealing more than $2.5 million worth of treasured pieces of American history. And when he was done with all of that, he stole my Google.
Seriously, he did… go look. Try not to drool, ladies, remember he’s in jail. Or maybe that’s not necessarily a deal breaker?
Ok, welcome back. Because of the provocative photos of him out there, I know some of you have probably lingered long enough to increase his web presence even more (yep, the longer you stay the more cred he gets out on the streets of Googleville). So, as you can see, as of this writing anyway, a search for Jason Savedoff reveals a full page of results that have nothing to do with me or my Small Business Consulting and Brokerage practice, RVA Advisors. Instead, when I meet a prospective client and they inevitably Google me, they find out I’m a jailed Canadian model with bipolar disorder who refers to himself on heists as “weasel-2.”
So, what we do, about old weasel-2? As my friend and digital mentor Rick Jarvis said, “push the crook down.” Sounds like a plan, but how?
TO BE CONTINUED… More to come on how to combat bad Google press in our next episode… please feel free to ask me to address specific issues you face!
(Photo courtesy of LRJ Management)